Firstly, we extensively analyze your current market and positioning to come up with compelling offers, find your customer's pain and pleasure points and sometimes even craft high-converting landing pages to get the most out of your budget.
7-10 days after onboarding, we will have created between 12-15 ads according to our "Liquid Elements" ad formula. Now, we simultaneously stress-test them with our Creative Arbitrage™ to find absolute best performer ads and you ideal channel with the lowest acquisition costs.
Through our testing and machine learning models we experience the true KPI's of your ads that do NOT break at scale. We learn which components of the ads had the biggest impact, simulate scaling situations and explore strategies to minimize your acquisition costs. On average, we reduce the "Cost per Order" of new clients by 53 %.
A video ad is not a video to us. It consists of carefully ordered sequences each designed to be as relevant as possible for your potential customer.
First of all, we need to create powerful hooks that sting. Some of our ads have a 50 % "Thumbstop Ratio" which means every 2nd user stopped for this ad.
As soon as we've stopped the users, we touch on their pain and pleasure points to unleash their deepest desires.
Finally, we present your perfect solution and offer (which we sharpened in the Deep Research Phase) and finish with a compelling "Call to Action".
Absolutely not. In fact, 4 out of 5 new clients do not have to create new content for ads for the first couple of months because we are so efficient at re-purposing their existing marketing material.
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"For 2.5 years we were afraid to get onto FB ads because our product is "on the boundary" of being a prohibited good, however Pascal put a strategy together for us that would help us attack this new audience on FB, Instagram, and TikTok, and it's been going really well."
"Pascal has been great with targeting ads to our "niche" audience and assisting us in creating new effective ads based on analytics gained from older ad campaigns."
"We had a great start with Paid Social in 2019, but then IOS14 hit us hard. Also, our bottleneck was the creation of new creatives. With Pascal we had a very fast start and it felt great to have our performance marketing in good hands. We were able to achieve very good results in a very short time."
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"Great ad creation workflow and good processes to craft and identify winning ads."
"Pascal is both proactive and reactive, which is key for our business and the stage we are in. He has been a great mentor to the creative team. He always puts the brand objectives first. It's been a pleasure working with him so far and navigating the tricky minefield of paid media together. I wouldn't use anyone else to manage our paid media now, he is like an extension of our team."
"Results are AWESOME!"
Thanks to Pascal we were able to re-purpose old content we thought was obsolete. With fresh and new ideas from Pascal we were able to create together really good performing ads aligned with our values and objectives.
"We've been working together for over a year now. Pascal is insanely committed, reliable, creative and above all - which is insanely important to me personally - he tries to understand me and AQH. A real stroke of luck!"
"For 2.5 years we were afraid to get onto FB ads because our product is "on the boundary" of being a prohibited good, however Pascal put a strategy together for us that would help us attack this new audience on FB, Instagram, and TikTok, and it's been going really well."
"Pascal has been great with targeting ads to our "niche" audience and assisting us in creating new effective ads based on analytics gained from older ad campaigns."
"We had a great start with Paid Social in 2019, but then IOS14 hit us hard. Also, our bottleneck was the creation of new creatives. With Pascal we had a very fast start and it felt great to have our performance marketing in good hands. We were able to achieve very good results in a very short time."
You're ready to rapidly scale and multiply your MRR.
You've worked with agencies that have left you feeling cold and unappreciated without growing your business.
You're looking for a reliable partner that will make your company a priority.